Search Marketing is the overall method of driving traffic to a company’s website through the use of search engines, including both organic search engine optimization and paid search strategies.
Search Marketing Professionals effectively manage the company’s rankings in paid and organic listings on search engine result pages, achieve the marketing objectives and monitor the key metrics.
Successful candidates will be awarded the Search Marketing Professional certification after passing the exam.
Prerequisite Education: Digital Marketing Professional Certification and study (recommended).
Target Audience: Anyone who is interested in becoming a Search Marketing Professional
More details:
- 180 days E-learning full course with multiple languages available
- Multiple exercices, quizzes, case studies, chapter tests to well prepare the exam
- The exam will be online at your place, but you must have a camera, a microphone and a quiet place.
Exam Format:
- Multiple choice
- 80 questions per exam
- No negative marks for wrong answers
- 90 minutes duration
- Proctored online exam.
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